About

Meet Jasmine Nelson
CEO / Founder, Umber By J Lenay

"Trust...I know the STRUGGLE " - Jazz
Umber wasn’t built in a studio. It's roots come from Jasmine’s personal struggle with hirsutism, a condition linked to PCOS, that caused years of unwanted hair growth and skin challenges. After trying every option—from razors and creams, to DIY masks, and even electrolysis—she was left frustrated. She wasted time and money, was scarred from failed hair removal methods, and was convinced she’d be stuck plucking and shaving forever.
Refusing to accept “quick fixes” or empty promises, Jasmine spent years researching the root causes of excessive hair growth. She explored holistic healing, Ayurvedic practices, and natural remedies, pairing her research with real-life trial and error. Out of this journey came Umber: a line of dermatologist-tested, plant-based products designed not just to reduce unwanted hair, but to restore confidence and rewrite the beauty narrative for women everywhere.
Established in 2019—long before “clean beauty” and hair inhibitors became trendy—Umber has always been rooted in lived experience, not hype. Jasmine’s mission remains simple: to ensure no one feels alone in their struggle, and to provide solutions that are as effective, resilient, and authentic as the women she serves.
Jasmine Nelson was born Houston, Tx and moved to Oakland, Ca at the age of 16. She now lives back in Houston with her husband and two energetic boys. Before launching her brand, she studied Architecture and Fashion Design at California College of the Arts in San Francisco—disciplines that shaped her eye for design, structure, and detail.
Umber By J. Lenay
An all-natural, organic brand
What began as a personal act of survival has grown into a global movement. Today, Umber offers dermatologist-tested, plant-based formulas that don’t just target unwanted hair—they restore confidence, heal skin, and rewrite the beauty conversation for women who have long been overlooked.
We believe you are more than excessive hair or hormonal changes. You are worthy of products that see you, support you, and remind you that you are not alone. Thousands of women worldwide now turn to Umber for solutions that are as honest and resilient as the community we serve.
Umber isn’t just a brand. It’s proof that beauty innovation can start with one woman’s struggle—and grow into a movement that challenges outdated beauty standards, uplifts voices, and empowers women everywhere.”
We believe that if a product works too quickly the results will most likely be temporary. This is a life-changing journey that requires consistency, commitment, and dedication to see promising results . Umber is committed to keeping our solutions affordable, pain-free, and easy to use. My heuristics for your hirsutism delivered directly to your door.