Umber by J. Lenay Featured in OBWS: A Celebration of Black-Owned Beauty That’s Changing Lives

If you’ve been following Umber by J. Lenay for a while, you know that this brand was born out of something deeply personal. It wasn’t just about creating another skincare product—it was about solving a problem that so many women experience but rarely talk about.

That’s why being featured in the Official Black Wall Street (OBWS) blog post, “Black-Owned Skincare Brands Transforming Lives”, feels like such a full-circle moment. This isn’t just a win for us—it’s a win for every woman who has struggled with unwanted facial hair, skin irritation, or the confidence-crushing effects of hormonal imbalances like PCOS.

You can read the full OBWS feature here: Black-Owned Skincare Brand Transforming Lives

But in this post, we want to dive even deeper—into why this moment matters, what it means for the beauty industry, and how Umber by J. Lenay is continuing to change lives, one bottle of Fade Oil at a time.

A Beauty Brand Built from Personal Struggle

Most beauty brands start with a simple idea: make a great product and sell it. But Umber by J. Lenay started with something different—deep personal experience and the real, raw frustrations of dealing with hormonal hair growth.

Our founder, J. Lenay, was tired of feeling like she had to hide. She tried the painful waxes, the harsh hair removal creams, the expensive laser treatments—nothing felt sustainable, gentle, or made for women like her.

So, she did what so many of us do when we’re at our breaking point—she took matters into her own hands.

After researching and testing natural, effective ingredients that not only reduce hair growth but also soothe and nourish the skin, she created Fade Oil—a simple, yet powerful solution that actually worked.

Today, Umber by J. Lenay is more than a skincare brand—it’s a movement. A space where women can talk openly about PCOS, facial hair, skin struggles, and self-love without shame.

So when OBWS recognizes the impact of our work? It wasn’t just about skincare. It was about finally bringing these conversations into the mainstream.

Why This Feature is So Important

Being featured in OBWS’s blog post, “Black-Owned Skincare Brands Transforming Lives,” is an exciting milestone for Umber by J. Lenay—but this is bigger than just us.

This feature is important because it highlights an often-overlooked need in the beauty industry, gives visibility to real solutions, and brings attention to Black-owned brands breaking barriers.

Here’s why this moment matters:

Breaking the Silence on Facial Hair in Women

The beauty industry talks a lot about clear skin, anti-aging, and hydration, but facial hair in women? That’s a topic that’s rarely discussed—especially in an empowering way.

For too long, women struggling with excess facial hair due to hormonal imbalances like PCOS, menopause, or other conditions have felt like they had to suffer in silence.

The world tells us that hair-free, flawless skin is the standard—but what about the millions of women who deal with persistent chin, upper lip, or jawline hair that just won’t go away?

Women have been shaving, waxing, tweezing, or going through painful laser treatments—often without seeing long-term solutions. And most major beauty brands? They’re not even talking about it.

This is what makes Umber by J. Lenay’s feature in OBWS so powerful—it brings this issue into the conversation, normalizes it, and most importantly, highlights a real, natural solution that works.

By being featured in OBWS, we are helping to change the narrative, showing women that:

You are not alone.
You don’t have to hide.
There are solutions that actually work—without irritation or painful procedures.

This is a step toward more open, honest conversations about women’s skincare struggles—and we’re honored to be leading the way.

Amplifying Black-Owned Beauty Brands in an Industry That Often Overlooks Them

The beauty industry hasn’t always been welcoming to Black-owned brands—especially when it comes to funding, visibility, and representation.

Even though Black consumers spend billions of dollars on beauty products each year, we’ve seen major corporations ignore our needs for far too long.

That’s why features like this one in OBWS are so important. They give Black entrepreneurs a voice, a spotlight, and a chance to show what’s possible when we create products that truly serve our community.

At Umber by J. Lenay, we don’t just sell skincare—we create products that work for women of color, using natural ingredients that nourish and protect melanated skin.

For too long, big beauty brands have ignored these concerns. But Black-owned brands like ours are stepping up—creating products for the needs we know firsthand.

By amplifying Umber by J. Lenay, OBWS is helping more women discover skincare made for them, by them.

This is about representation, inclusion, and real solutions.

And we’re just getting started.

Shifting Beauty Standards: From Perfection to Real, Empowered Confidence

Let’s be real—traditional beauty standards have never been kind to women who don’t fit the “flawless” mold.

For decades, women have been told that:

Hair-free skin = Beautiful skin.
Dark spots or hyperpigmentation should be hidden.
You need expensive treatments to feel confident.

At Umber by J. Lenay, we reject all of that.

We believe that beauty is about feeling comfortable and confident in your own skin—on your own terms.

Our mission is not just to provide a solution for unwanted facial hair. It’s to help women feel empowered, whether they choose to remove hair or embrace it.

Confidence doesn’t come from painful treatments—it comes from knowing you have options.
Your skin is beautiful, whether it’s hair-free, textured, or melanated.
Taking care of yourself should feel good—not like another burden.

OBWS featuring us is a major step in shifting beauty standards. It shows that:

Women with facial hair issues are not “less than.”
Real beauty isn’t about perfection—it’s about solutions that make you feel your best.
Black-owned brands are leading the way in redefining what confidence looks like.

We’re beyond grateful for this feature, because it’s not just about Umber by J. Lenay—it’s about every woman who has ever felt like she had to hide, struggle, or settle.

Those days? They’re over.

What’s Next for Umber by J. Lenay?

Being featured in OBWS is just the beginning. We are more committed than ever to:

Expanding our product line – We’re working on new formulations that target even more skincare concerns related to hormonal imbalances.

Building a bigger community – We love connecting with you on Instagram, TikTok, and email—so expect even more educational content, testimonials, and expert skincare tips.

Advocating for women’s health – PCOS, hormonal health, and skincare go hand in hand, and we’re working to partner with experts to bring more awareness to these issues.

Join the Movement

If you’re new to Umber by J. Lenay, now is the perfect time to join a community of women reclaiming their confidence.

Try the Fade Oil – See real results for yourself. Shop here.
Follow us on Instagram – Get skincare tips, inspiration, and behind-the-scenes content here.
Sign up for our newsletter – Be the first to know about new products and exclusive offers.

We are incredibly grateful to OBWS for recognizing Umber by J. Lenay and amplifying our mission. Black-owned brands are changing the industry—and we’re just getting started.

Here’s to natural beauty, confidence, and skincare that truly transforms lives.